What Is a Competitive Analysis?

A competitive analysis is a research process that uncovers who your competitors are and how their products, positioning, strengths, and weaknesses compare to your brand. It’s an analysis that helps you answer competitive research questions like:

• Where does our brand stand?
• What can we do that’s the same as our competitors?
• What can we do that’s different from our competitors?
• What are the opportunities in our market?
• What can we do to beat competitors?
• Where do we need to focus?

How to Do a Competitive Analysis

Content Marketing Example for Ecommerce

Ecommerce market share is still growing: 20% of U.S. shoppers shop online at least once a week, with global trends set to double that by 2023. But that doesn’t mean things are easy for retailers, as competition can be fierce.

What is On-Page SEO?

On-page SEO is the process of optimizing individual pages of content to earn better ranks in search and drive relevant traffic. It includes tactics that help a single page rank for a primary target keyword.
While on-page SEO relates to optimizing a single page of content, it is also supported by other types of SEO. On-page SEO alone may not be enough to get a page to rank. You also need an off-page and technical SEO strategy to help your overall site look more attractive to search engines if you want to get a page of content to rank.
The rest of this post includes a 33-point on-page SEO checklist, plus important off-page and technical SEO tactics you need to support your on-page efforts.
Download Alexa free on-page SEO checklist (which also includes steps for optimizing off-page and technical SEO) now. Then use the rest of this post to learn how to execute on-page SEO effectively.

Helping Small Businesses Do it All - Cisco Meraki

Use, manage and secure WiFi all through one solution: Meraki Go

At Cisco Meraki, simplicity and security are at our core. That’s why Meraki Go is designed to work for a time-pressed small business owner looking to ramp up business productivity with limited resources.

Meraki Go Indoor and Outdoor Access Points offer fast and reliable WiFi built for business-critical tasks, and the mobile app is designed to be managed by anyone. Setting up Meraki Go needs no technical expertise and takes less than 5 minutes. The Meraki Go Mobile App subscription enables automatic security, software, and firmware updates to prevent financial loss caused by security breaches and business downtime.

Fast and reliable WiFi together with the ability to easily manage and monitor your  WiFi networks from anywhere results in customers spending more time at your business, critical tasks like payment and contract signatures going through smoothly, better experience encouraging repeat visits and so on. With the cloud-based Meraki Go App, you’re just a few taps away from taking real-time actions that impact your business — all through a single device and from anywhere.

Work Simple

Cisco Meraki creates powerful cloud-managed IT solutions, helping organizations save time and money with technology that simply works.

Many users asked me about colors schemes.
You can visit this resource and view a color schemes for example or order new color scheme from author directly.

You probably already heard that link building is one of the most important elements of a successful SEO strategy.

If you want to grow your organic traffic in 2019 and beyond, it’s not enough to just create great content…

…you need high-quality backlinks from relevant and authoritative websites.

With a well-structured ecommerce SEO plan, you can successfully optimize your online store to increase website traffic, attract more shoppers, and generate more sales.

To help you learn how to optimize ecommerce websites and reap these benefits, we created this step-by-step guide and ecommerce SEO checklist.

The guide and checklist offer step-by-step directions to:

• Lay the foundation for strong ecommerce SEO
• Get to know your industry and audience
• Conduct keyword research
• Optimize each page of your on-site content
• Build authority for your site and brand
• Check your site for SEO problems and errors

Everything you need to know about mobile commerce in 2018

Mobile Commerce, also known as “m-commerce”, has been on the rise and has become a major channel for shopping, banking, and payments. If you’re just getting started with mobile commerce, we’ve compiled a list of resources to help you gain knowledge for your website and keep up with the growing trends.
Getting started

Retention marketing is a strategy that markets to existing customers. It focuses on bringing back customers who have already done business with a brand and keeping customers who are already connected to a brand through a recurring subscription or membership.

The goals of retention marketing aren’t to increase the number of customers but rather to:
Increase customer return rates and bring past customers back into the buying cycle.
Decrease customer churn rates and keep existing customers in the buying cycle.
Drive purchase frequency and get customers to enter the buying cycle more often.

Algolia’s Magento Search Plugin makes it easy to deliver a lightning fast search experience to your customers.
Product search you can integrate into your Magento store in minutes.
With Algolia's as-you-type search customers think less about how to search and more about what they find. Serve relevant content from the first keystroke.
Highlight popular products for your ecommerce store.
Integrate in minutes – improve search and increase the conversion rate of your e-commerce site.

Magento 1

Magento 2