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Ecommerce Content Marketing Examples

Content Marketing Example for Ecommerce

Ecommerce market share is still growing: 20% of U.S. shoppers shop online at least once a week, with global trends set to double that by 2023. But that doesn’t mean things are easy for retailers, as competition can be fierce.

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Everything you need to know about mobile commerce in 2018

Everything you need to know about mobile commerce in 2018

Mobile Commerce, also known as “m-commerce”, has been on the rise and has become a major channel for shopping, banking, and payments. If you’re just getting started with mobile commerce, we’ve compiled a list of resources to help you gain knowledge for your website and keep up with the growing trends.
Getting started

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Retention Marketing

Retention marketing is a strategy that markets to existing customers. It focuses on bringing back customers who have already done business with a brand and keeping customers who are already connected to a brand through a recurring subscription or membership.

The goals of retention marketing aren’t to increase the number of customers but rather to:
Increase customer return rates and bring past customers back into the buying cycle.
Decrease customer churn rates and keep existing customers in the buying cycle.
Drive purchase frequency and get customers to enter the buying cycle more often.

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