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Everything you need to know about mobile commerce in 2018

neljapäev, 4. oktoober 2018 18:08.52 Europe/Tallinn

Everything you need to know about mobile commerce in 2018

Everything you need to know about mobile commerce in 2018

Mobile Commerce, also known as “m-commerce”, has been on the rise and has become a major channel for shopping, banking, and payments. If you’re just getting started with mobile commerce, we’ve compiled a list of resources to help you gain knowledge for your website and keep up with the growing trends.
Getting started

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Retention Marketing

teisipäev, 2. oktoober 2018 20:21.21 Europe/Tallinn

Retention Marketing

Retention marketing is a strategy that markets to existing customers. It focuses on bringing back customers who have already done business with a brand and keeping customers who are already connected to a brand through a recurring subscription or membership.

The goals of retention marketing aren’t to increase the number of customers but rather to:
Increase customer return rates and bring past customers back into the buying cycle.
Decrease customer churn rates and keep existing customers in the buying cycle.
Drive purchase frequency and get customers to enter the buying cycle more often.

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