Andres Antsiferov

Keywords for Your Content Marketing

Nicole Kohler, Content Strategist at Animalz, recently sat down with us to discuss how she and her team combat this all-to-common problem by helping clients choose the right keywords to address their audience at different stages of the content marketing funnel, and how they evaluate those keywords—before the content gets created—to maximize impact. Watch the video now, and check out our transcription of the top points below.

Tips to Help Improve Your How-To Articles and Build More Brand Trust

How-to articles today may have a tougher time winning over readers than they did in the past. On WordPress alone, users now publish about 41.7 million new posts every month. That’s a lot of blog posts vying for attention — and how-to headlines are a popular format. You’ve got stiff competition.

If your how-to articles are falling flat with only a few shares and low traffic, it may be time to give them a lift. Though writers can safely rely on the how-to article best practices outlined below, the most important move you can make is to ensure you’re answering the questions your readers are really asking.

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Jumpstart Your Cloud Skills with Free Oracle Cloud Learning Resources

Cloud is the new normal.

Whether you’re building new applications or migrating existing ones, you need a solid understanding of cloud concepts.
Increasing your knowledge is the best way to chart a successful course for cloud adoption and technology transformation overall. In late 2016, Oracle Cloud Infrastructure launched with a single region and a few core services.
Since then, we’ve expanded to more than 50 services available in 16 regions worldwide, and we plan to have 36 regions and many more capabilities by the end of 2020.
Last year, we launched more than 350 features and many new services. We’re truly hitting our stride and providing customers with comprehensive services to modernize their business on Oracle Cloud.

Internal links play a critical role for your website, carving pathways so users and search engines can discover your content. But their role goes deeper than that.

External links—the links from other websites pointing to yours—tend to get a lot of attention when it comes to SEO. But internal linking best practices also deserve attention because they can benefit your website in the following ways:

They can help your site gain higher rankings for relevant searches.
They help your visitors enjoy a better experience on your site.
They let you direct visitors to your revenue-generating pages.

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