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Internal links play a critical role for your website, carving pathways so users and search engines can discover your content. But their role goes deeper than that.
External links—the links from other websites pointing to yours—tend to get a lot of attention when it comes to SEO. But internal linking best practices also deserve attention because they can benefit your website in the following ways:
They can help your site gain higher rankings for relevant searches.
They help your visitors enjoy a better experience on your site.
They let you direct visitors to your revenue-generating pages.