Keywords for Your Content Marketing

Choosing Impactful Keywords for Your Content Marketing Funnel

Nicole Kohler, Content Strategist at Animalz, recently sat down with us to discuss how she and her team combat this all-to-common problem by helping clients choose the right keywords to address their audience at different stages of the content marketing funnel, and how they evaluate those keywords—before the content gets created—to maximize impact. Watch the video now, and check out our transcription of the top points below.