Tips to Help Improve Your How-To Articles and Build More Brand Trust
How-to articles today may have a tougher time winning over readers than they did in the past. On WordPress alone, users now publish about 41.7 million new posts every month. That’s a lot of blog posts vying for attention — and how-to headlines are a popular format. You’ve got stiff competition.
If your how-to articles are falling flat with only a few shares and low traffic, it may be time to give them a lift. Though writers can safely rely on the how-to article best practices outlined below, the most important move you can make is to ensure you’re answering the questions your readers are really asking.